Comparing CooTek (Cayman) (NYSE:CTK) & Life360 (NASDAQ:LIF)

Life360 (NASDAQ:LIF) and CooTek (Cayman) (NYSE:CTK) are both industrial products companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, dividends, risk, valuation and profitability.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Life360 and CooTek (Cayman), as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Life360	0	1	6	1	3.00
CooTek (Cayman)	0	0	0	0	0.00

Life360 currently has a consensus price target of $47.00, suggesting a potential upside of 7.28%. Given Life360’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Life360 is more favorable than CooTek (Cayman).

Profitability

This table compares Life360 and CooTek (Cayman)’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Life360	-4.72%	-4.03%	-3.16%
CooTek (Cayman)	N/A	N/A	N/A

Valuation & Earnings

This table compares Life360 and CooTek (Cayman)”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Life360	$304.52 million	10.74	-$28.17 million	N/A	N/A
CooTek (Cayman)	$31.98 million	0.00	-$2.60 million	N/A	N/A

CooTek (Cayman) has lower revenue, but higher earnings than Life360.

Insider and Institutional Ownership

20.0% of Life360 shares are owned by institutional investors. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Life360 beats CooTek (Cayman) on 7 of the 11 factors compared between the two stocks.

About Life360

Life360 Inc. is a family connection and safety company. Its business category includes mobile app and Tile tracking devices with a range of services, including location sharing, safe driver reports and crash detection with emergency dispatch. Life360 Inc. is based in SAN FRANCISCO.

About CooTek (Cayman)

CooTek (Cayman) Inc. operates as a mobile internet company in the United States, the People's Republic of China, the United States, and internationally. Its primary product is TouchPal Smart Input, an input method for mobile devices that supports approximately 110 languages. The company also offers Fengdu Novel, a mobile application that provides users with free online novels; Fengdu Audiobooks; and short video series based on Fengdu Literature Platform content and IP resources. In addition, it provides casual games, including simulation games, such as Farm Hero and Idle Land King Tycoon; puzzle games comprising Hi Hamster; and educational games, such as Puzzle No. 1 and Idiom Hero. Further, the company offers fitness applications comprising Walk Walk; Drink Water Reminder that helps users drink an appropriate amount of water on a daily basis; Happy Jogging, a free pedometer mobile application; and Hailaidian, a mobile application that provides pictures, videos, and music to decorate the call interface and help users have fun when receiving phone calls. It distributes its products and acquires users primarily through user downloads from digital distribution platforms and pre-installations on mobile devices. CooTek (Cayman) Inc. was founded in 2008 and is headquartered in Shanghai, the People's Republic of China.