L’Oréal (OTCMKTS:LRLCY) Stock Crosses Below Fifty Day Moving Average – Should You Sell?

L’Oréal S.A. (OTCMKTS:LRLCY) shares passed below its 50-day moving average during trading on Wednesday . The stock has a 50-day moving average of $71.14 and traded as low as $68.95. L’Oréal shares last traded at $69.86, with a volume of 526,605 shares.

Wall Street Analysts Forecast Growth

A number of brokerages have recently commented on LRLCY. JPMorgan Chase & Co. cut shares of L’Oréal from a “neutral” rating to an “underweight” rating in a research report on Wednesday, October 16th. DZ Bank cut shares of L’Oréal from a “buy” rating to a “hold” rating in a research note on Thursday, October 24th. Two investment analysts have rated the stock with a sell rating, three have issued a hold rating and one has assigned a buy rating to the company. According to MarketBeat, L’Oréal has a consensus rating of “Hold”.

L’Oréal Price Performance

The company has a quick ratio of 0.73, a current ratio of 1.01 and a debt-to-equity ratio of 0.13. The business has a 50 day simple moving average of $71.14 and a 200-day simple moving average of $77.24.

L’Oréal Company Profile

L'Oréal SA, through its subsidiaries, manufactures and sells cosmetic products for women and men worldwide. The company operates through four divisions: Consumer Products, L'oréal Luxe, Professional Products, and Dermatological Beauty. It offers skincare, make-up, hair colourants, haircare, perfumes, and hygiene products.