comScore (NASDAQ:SCOR) Research Coverage Started at StockNews.com

StockNews.com initiated coverage on shares of comScore (NASDAQ:SCOR) in a research report released on Tuesday morning. The brokerage issued a hold rating on the stock.

comScore Price Performance

Shares of SCOR stock opened at $7.24 on Tuesday. comScore has a 1 year low of $4.89 and a 1 year high of $20.42. The firm has a fifty day moving average price of $6.80 and a 200-day moving average price of $7.16. The company has a market cap of $35.40 million, a price-to-earnings ratio of -0.33 and a beta of 1.17.

Institutional Inflows and Outflows

A number of large investors have recently modified their holdings of SCOR. Clune & Associates LTD. purchased a new position in shares of comScore during the 4th quarter valued at $740,000. Heron Bay Capital Management purchased a new stake in comScore in the 4th quarter worth $160,000. Finally, Renaissance Technologies LLC lifted its stake in comScore by 10.0% in the 4th quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock worth $265,000 after purchasing an additional 4,115 shares in the last quarter. Hedge funds and other institutional investors own 42.15% of the company’s stock.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.