Harley-Davidson (NYSE:HOG) Shares Unloaded Rep. Tim Moore

Representative Tim Moore (R-North Carolina) recently sold shares of Harley-Davidson, Inc. (NYSE:HOG). In a filing disclosed on March 11th, the Representative disclosed that they had sold between $50,001 and $100,000 in Harley-Davidson stock on February 12th.

Representative Tim Moore also recently made the following trade(s):

• Sold $15,001 – $50,000 in shares of Rockwell Automation (NYSE:ROK) on 2/21/2025.
• Sold $1,001 – $15,000 in shares of General Dynamics (NYSE:GD) on 2/20/2025.
• Purchased $15,001 – $50,000 in shares of Ford Motor (NYSE:F) on 2/13/2025.
• Purchased $50,001 – $100,000 in shares of Harley-Davidson (NYSE:HOG) on 2/12/2025.
• Sold $100,001 – $250,000 in shares of Harley-Davidson (NYSE:HOG) on 2/10/2025.
• Purchased $15,001 – $50,000 in shares of Ford Motor (NYSE:F) on 2/10/2025.
• Purchased $50,001 – $100,000 in shares of Ford Motor (NYSE:F) on 2/7/2025.
• Purchased $15,001 – $50,000 in shares of Ford Motor (NYSE:F) on 2/6/2025.
• Purchased $100,001 – $250,000 in shares of Harley-Davidson (NYSE:HOG) on 2/6/2025.
• Sold $50,001 – $100,000 in shares of Ford Motor (NYSE:F) on 2/5/2025.

Harley-Davidson Stock Down 5.6 %

Shares of NYSE:HOG opened at $24.50 on Thursday. Harley-Davidson, Inc. has a fifty-two week low of $23.82 and a fifty-two week high of $44.16. The company has a quick ratio of 1.19, a current ratio of 1.40 and a debt-to-equity ratio of 1.41. The firm’s 50-day simple moving average is $27.22 and its 200-day simple moving average is $31.86. The company has a market cap of $3.05 billion, a price-to-earnings ratio of 7.36, a PEG ratio of 0.38 and a beta of 1.49.

Harley-Davidson (NYSE:HOG) last posted its quarterly earnings results on Wednesday, February 5th. The company reported ($0.93) earnings per share for the quarter, missing analysts’ consensus estimates of ($0.65) by ($0.28). Harley-Davidson had a net margin of 9.25% and a return on equity of 13.64%. During the same period in the previous year, the company earned $0.18 earnings per share. As a group, equities research analysts predict that Harley-Davidson, Inc. will post 3.44 earnings per share for the current year.

Harley-Davidson Increases Dividend

The company also recently announced a quarterly dividend, which will be paid on Friday, March 14th. Stockholders of record on Friday, February 28th will be paid a $0.18 dividend. This represents a $0.72 annualized dividend and a dividend yield of 2.94%. The ex-dividend date is Friday, February 28th. This is a boost from Harley-Davidson’s previous quarterly dividend of $0.17. Harley-Davidson’s dividend payout ratio (DPR) is 21.62%.

Institutional Trading of Harley-Davidson

Several large investors have recently modified their holdings of HOG. Venturi Wealth Management LLC boosted its holdings in Harley-Davidson by 172.0% in the fourth quarter. Venturi Wealth Management LLC now owns 876 shares of the company’s stock valued at $26,000 after purchasing an additional 554 shares during the last quarter. Prospera Private Wealth LLC acquired a new stake in shares of Harley-Davidson during the third quarter worth approximately $35,000. Ashton Thomas Securities LLC bought a new stake in shares of Harley-Davidson in the third quarter worth $38,000. Bessemer Group Inc. raised its holdings in Harley-Davidson by 237.9% in the fourth quarter. Bessemer Group Inc. now owns 1,301 shares of the company’s stock valued at $39,000 after acquiring an additional 916 shares in the last quarter. Finally, Mirae Asset Global Investments Co. Ltd. bought a new position in Harley-Davidson during the 4th quarter valued at $42,000. 85.10% of the stock is currently owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

HOG has been the topic of a number of research reports. Bank of America lowered their price target on Harley-Davidson from $40.00 to $35.00 and set a “buy” rating on the stock in a report on Thursday, January 30th. StockNews.com upgraded Harley-Davidson from a “sell” rating to a “hold” rating in a research report on Wednesday, November 27th. Robert W. Baird decreased their price objective on shares of Harley-Davidson from $40.00 to $36.00 and set a “neutral” rating on the stock in a research report on Tuesday, December 31st. Morgan Stanley lowered their price objective on shares of Harley-Davidson from $33.00 to $31.00 and set an “equal weight” rating on the stock in a research note on Thursday, February 6th. Finally, Citigroup cut their target price on shares of Harley-Davidson from $31.00 to $29.00 and set a “neutral” rating for the company in a research report on Thursday, February 6th. Six research analysts have rated the stock with a hold rating and three have assigned a buy rating to the stock. Based on data from MarketBeat, the company presently has an average rating of “Hold” and an average price target of $33.57.

Insiders Place Their Bets

In other Harley-Davidson news, insider Luke Christopher Mansfield sold 3,400 shares of Harley-Davidson stock in a transaction that occurred on Thursday, February 13th. The stock was sold at an average price of $25.96, for a total value of $88,264.00. Following the completion of the transaction, the insider now directly owns 23,555 shares in the company, valued at $611,487.80. The trade was a 12.61 % decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this link. 0.87% of the stock is owned by company insiders.

About Representative Moore

Timothy K. Moore (Republican Party) is a member of the U.S. House, representing North Carolina’s 14th Congressional District. He assumed office on January 3, 2025. His current term ends on January 3, 2027.

Moore (Republican Party) ran for election to the U.S. House to represent North Carolina’s 14th Congressional District. He won in the general election on November 5, 2024.

Moore served as speaker of the House from 2015 to 2025.

Timothy Moore earned his B.A. from the University of North Carolina-Chapel Hill in 1992 and his J.D. from the Oklahoma City University School of Law in 1995. His professional experience includes working as an attorney.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.