Reviewing Priority Technology (NASDAQ:PRTH) & Dazed (OTCMKTS:MEDH)

Priority Technology (NASDAQ:PRTH) and Dazed (OTCMKTS:MEDH) are both business services companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, valuation, risk and earnings.

Profitability

This table compares Priority Technology and Dazed’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Priority Technology	1.96%	-15.86%	1.52%
Dazed	-55.24%	N/A	N/A

Analyst Ratings

This is a summary of current ratings and target prices for Priority Technology and Dazed, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Priority Technology	0	0	3	0	3.00
Dazed	0	0	0	0	0.00

Priority Technology presently has a consensus price target of $14.33, indicating a potential upside of 37.29%. Given Priority Technology’s stronger consensus rating and higher probable upside, equities analysts clearly believe Priority Technology is more favorable than Dazed.

Volatility & Risk

Priority Technology has a beta of 1.17, meaning that its share price is 17% more volatile than the S&P 500. Comparatively, Dazed has a beta of 3.07, meaning that its share price is 207% more volatile than the S&P 500.

Earnings and Valuation

This table compares Priority Technology and Dazed”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Priority Technology	$755.61 million	1.07	-$1.31 million	($0.42)	-24.86
Dazed	$450,000.00	N/A	-$370,000.00	N/A	N/A

Dazed has lower revenue, but higher earnings than Priority Technology.

Institutional and Insider Ownership

11.5% of Priority Technology shares are held by institutional investors. 76.3% of Priority Technology shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Priority Technology beats Dazed on 8 of the 11 factors compared between the two stocks.

About Priority Technology

Priority Technology Holdings, Inc. operates as a payment technology company in the United States. The company operates through three segments: Small and Medium-Sized Businesses (SMB) Payments, Business-To-Business (B2B) Payments, and Enterprise Payments. It offers SMB payments processing solutions for B2C transactions through independent sales organizations, financial institutions, independent software vendors, and other referral partners through its MX product suite, which includes MX Connect and MX Merchant products, such as MX Insights, MX Storefront, MX Retail, MX Invoice, MX B2B and ACH.com, and others, which provides flexible and customizable set of business applications that helps to manage critical business work functions and revenue performance to resellers and merchant clients using core payment processing. The company also offers CPX, a platform that offers accounts payable automation solutions, including virtual card, purchase card, ACH +, dynamic discounting, or check. In addition, it provides curated managed services; payment-adjacent technologies to facilitate the acceptance of electronic payments from customers; and Plastiq payables management software, which helps businesses in improving cash flow with instant access to working capital. Further, the company offers embedded finance and BaaS solutions to enterprise customers to modernize legacy platforms and accelerate software partners' strategies to monetize payments; and managed services solutions that provide audience-specific programs for institutional partners and other third parties; and consulting and development solutions. It serves SMB, and enterprises, as well as distribution partners, including retail and wholesale independent sales organizations, financial institutions, and independent software vendors. The company was founded in 2005 and is headquartered in Alpharetta, Georgia.

About Dazed

Dazed, Inc. focuses on retail, distribution, hospitality, licensing, and franchising of portfolio of counterculture brands. The company was formerly known as MedX Holdings, Inc. and changed its name to Dazed, Inc. in October 2022. Dazed, Inc. was founded in 2004 and is based in Cheyenne, Wyoming.